Whether to move your team to REAL comes down to one question.
I run a team at REAL, so I’ll give you the real version. Moving a group is not the same decision as moving yourself, and the honest answer to “should we?” depends almost entirely on what your agents actually need from you. The cap mechanics matter, but they’re downstream of one question: are your agents producers, or do they need the pipeline you provide?
The team cap mechanics
Inside REAL, team members cap at a reduced rate: $6,000 per member on a standard team, $4,000 per member on a mega team, versus the $12,000 individual cap. That lower cap is the structural benefit of being on a team at REAL — your agents reach 100% faster than they would solo. As the leader you keep your team’s economics layered on top of REAL’s, so you can still run your splits and your lead arrangement; REAL becomes the infrastructure underneath, not a replacement for how you operate.
Three team structures
REAL files teams three ways, and the right one depends on who is on yours. The first is the one most people miss: a domestic team, two licensed relatives in one household sharing a single $12,000 cap. If your team is you and a spouse, a parent or a sibling, start there. A standard team caps each member at $6,000. A mega team caps each member at $4,000. In all three, REAL’s terms sit underneath and your own team economics sit on top.
The full domestic team write-up →
The one question that decides it
Here’s the fork. If your agents need lead flow — if the reason they’re on your team is that you feed them business — then a team structure is exactly right for them, and moving the team to REAL keeps that intact while improving the cap math underneath. But if your agents are producers who generate their own business and stay mainly for the brand or the camaraderie, then each of them individually does better as a REAL direct agent on the full $12K cap with full equity and revenue share, rather than splitting with the team. Different agents on your roster may legitimately have different right answers.
Stock your agents can earn
Every agent on your team can earn REAL’s six stock paths: the purchase plan and its bonus shares, the capping award, attraction awards, and the two Elite awards. None of it is guaranteed, and none of it comes out of your pocket. It’s an ownership position your agents build in the company they produce for, which is something most teams can’t offer at any price.
What the company carries
As a team leader you’re still the person your agents call. What changes is who stands behind you. Broker review, compliance and errors-and-omissions coverage are carried by REAL on every transaction. The platform is one stack for the whole team, so onboarding a new agent stops meaning another round of logins and setup. And there are live trainings every day, all recorded, which takes some of the teaching load off you without replacing your own cadence.
The math for one producer on your roster
Take one producer on your roster and run them the way the diagram below does: a 70/30 split against REAL direct, year one, before any stock or revenue share. That gap is the number to have in your head when a producer asks why they should stay on your team. If your answer is the leads you deliver, good. If it isn’t, that producer may belong on REAL direct, and the honest move is to say so.
Be honest about the office and the model
REAL is virtual-native. If your team’s identity is tied to a physical office and a Monday-morning meeting in a shared room, that’s a real change for your people — REAL replaces it with daily live training and regional events, but it’s not the same thing, and your agents will feel the difference. Name it before you move, not after.
Who this is not for
If you yourself earn a meaningful share of your income from a retention mechanism at your current brokerage — money you’d lose by moving — model that specifically, not from a comparison page; the brokerage-owner page speaks to it directly. And if most of your roster are new agents who’d be lost without a pipeline, the team structure is right but the destination question is more nuanced — that’s worth a conversation rather than a blanket move.
Real’s own materials, unedited.
These are Real’s decks and Real’s numbers, not mine. I link them exactly as Real publishes them so you can check everything I’ve said on this site against the source. When Real changes a fee, it changes here too, because none of it is copied.
Real’s Attraction Deck, loaded from Figma. Open it on joinreal.com
- Why Real, Real’s one-page overviewCulture, model and platform, as Real lays them out.
- Ways to Earn IncomeReal’s walkthrough of the split, the cap, revenue share and stock.
- Ways to Earn Income, as slidesThe same material as a slide deck you can page through.
- Download the one-pagerReal’s own single-page summary of the model.
- Attraction videosReal’s short explainers, in one collection.
- go.joinreal.comReal on revenue share, stock awards and the cap, in its own words.
- tech.onereal.comThe platform Real agents run their business on.
- Everything above, from RealReal’s Agent Attraction portal, where all of these live.
The team-leader decision has more moving parts than a calculator can hold — per-member caps, your splits, your lead economics, who on your roster is a producer versus a lead-taker. Start with the calculator to see the individual and team math side by side, then book a conversation with the team to work through your actual roster. No pitch — I run a team at REAL, so this is an operator comparing structures with you, including the parts that argue against moving.